Three kinds of payment, not one
Online-shop platforms are usually compared by putting subscriptions side by side: so many hryvnias a month here, so many there. That comparison leaves out two cost lines that grow with sales:
- a fixed payment — a subscription or annual package, regardless of how much you sell;
- a per-order fee — a fixed amount for each placed order;
- a share of sales — a percentage of every hryvnia of revenue.
For a small shop the first line looks like the main one. But at a few hundred orders a month the second and third can be dozens of times larger.
Four platforms' plans
| Platform | Cheapest plan | Per-order fee | Share of sales |
|---|---|---|---|
| Horoshop, Basic | UAH 288/month billed annually, VAT included | none | none, "0% sales commission" |
| Prom, "Prom site 1,000" | UAH 5,000 a year, VAT included | UAH 10 for every placed order, cancelled ones included, if the site is on your own domain and payment is not via Prom-payment | none (selling in the Prom catalogue is a separate package with commission from 4.2%) |
| Shopify, Basic | €19/month billed yearly (€27 monthly) | none | 2% on sales through third-party payment providers |
| WooCommerce | the platform is free | none | none |
Horoshop's next plan, Standard, costs UAH 816 a month billed annually (UAH 1,020 monthly). That is where exports to Rozetka and Google Shopping and instalment payments appear. Shopify Grow is €56 a month billed yearly, with a 1% fee.
The first-year calculation for one shop
An illustrative shop: 300 orders a month, average order UAH 1,000. A year is 3,600 orders and UAH 3.6 million of revenue. We count only what the platform charges. Payment-provider commission and delivery exist on any platform, so they are left out of the comparison.
Horoshop: UAH 288 or 816 × 12. Prom site: UAH 5,000 + UAH 10 × 3,600 orders (own domain, no Prom-payment). Shopify: annual subscription at the NBU rate of UAH 50.64/€ + 2% (Basic) or 1% (Grow) of UAH 3.6m revenue. Prices checked on 6 October 2026.
Shopify Basic's subscription is €228 a year, about UAH 11,500. The other UAH 72,000 is the 2% of revenue. On Prom, UAH 36,000 of the 41,000 is the per-order fee. The cheapest and the most expensive options differ 24 times, although their subscriptions differ only about three times.
What the price list hides
Shopify Payments is not available in Ukraine. Shopify's own payment service works in a list of countries, and Ukraine is not on it. A Ukrainian shop has to connect a third-party provider, and Shopify takes its 2% (on Basic) from every sale — on top of the provider's own commission.
Prom counts cancelled orders too. The UAH 10 fee applies to every placed order, cancelled ones included. If some buyers refuse their parcels, you pay for those as well. Orders paid via Prom-payment are exempt, but Prom-payment has its own terms.
Horoshop has an order ceiling. On every plan from Basic to B2B, the pricing table lists a maximum of 1,000 orders a month. For a growing shop that is a limit worth knowing in advance.
Horoshop's cheapest plan has no marketplaces. Basic lacks exports to Rozetka and Kasta and instalment payments. If you need these from day one, count from Standard.
Your own site on WooCommerce
WooCommerce is a free WordPress extension: no subscription, no share of sales. You pay for hosting, the domain, a theme and paid extensions — and above all for a developer's time to set it up and keep it running.
The logic is the same as with self-hosted automation, covered in the article on automation services: the platform is free in licence terms, but updates, security, backups and fixing breakages are your job or a contractor's. We leave WooCommerce off the chart because its cost is set not by the platform's price but by the price of the person who maintains it.
How to choose
- Calculate your own year, not ours. Take your expected number of orders and average order value and put them into each platform's three kinds of payment.
- Decide whether you need marketplaces from day one. If so, compare Horoshop Standard with a Prom package that includes the catalogue, not the cheapest plans.
- Check payments. Does the payment provider you need work on the platform, and what does it charge?
- Look at the ceiling. The plan's product and order limits should leave room for a year of growth.
Our position
For a Ukrainian shop with a few hundred orders a month, the cheapest first year comes from Ukrainian platforms with a fixed subscription. Shopify makes sense when you sell abroad, serve buyers in countries where Shopify Payments is available, and need its apps. Then the fee becomes the price of market access rather than a loss.
The position does not hold for a shop with a few dozen orders a month. There the difference between platforms is a few thousand hryvnias a year, and what matters more is where you find it easier to work and whether the integrations you need exist.
Prices checked on 6 October 2026 on the pricing pages of Horoshop and Shopify and in Prom's help centre. The euro rate is the official NBU rate for 7 October 2026.