Section · 7 articles
AI for business
What AI actually does in a small business and what it costs
A chatbot for business: how to choose between a button bot, an AI assistant and custom development — and test it before launch
Most conversations about chatbots start with picking a service. It is better to start with the questions your customers actually ask: that decides whether you need AI at all.
AI product descriptions for an online shop: what's fine on the site, what's mandatory in the product feed, and where a mistake costs you impressions
Generating descriptions for a thousand products takes one evening. But Google applies two different sets of rules to those descriptions: one for site pages in Search and one for the product feed in Merchant Center. The first is mostly recommendations; the second has hard requirements and disapproves products.
What data you can give an AI assistant and what you can't: a traffic light for business owners, and where to switch off training on your chats
Someone on the team pastes a supplier contract or a spreadsheet of customer phone numbers into a chat so the assistant can 'quickly go through it'. What happens to that data next depends on the plan, one toggle in the settings and the rating button under the answer.
An AI assistant for a small business: we tested three models on five Ukrainian tasks
Comparisons of AI assistants usually go by feature lists. We gave three models five tasks a small-business owner sets every week and checked the answers against a known correct result.
Automation without a developer: which service to choose and what the same workflow costs in three of them
Automation services get compared by their cheapest plan. That comparison is wrong: each one counts a different unit, and the same workflow costs between $11 and $134 a month.
AI content and Google from October 2026: what actually changed and what site owners should do
Since 1 October, social feeds say Google has "cracked down on AI text". We compared the new documentation pages with their archived versions. Less changed than people claim, but one requirement is now explicit.
AI in business: what not to automate, and how to work it out
Everyone publishes the list of what AI can do. Almost no one publishes the list of where it takes more than it gives — and that is the list savings start from.