Українська

Independent navigator · small business · Ukraine

Fewer guesses.
More decisions
that pay back.

We work through what costs businesses money for lack of knowing the rules: tax ceilings, settlement deadlines, grant conditions, choosing a provider. With figures, a check date and a caveat attached.

This week8 min

Finance

Ukraine's sole-trader ceiling — and the day after you cross it

Crossing the ceiling is not a fine, it is a regime switch: 15% on the excess, the general tax system from the first day of the next quarter, filing by the 20th.

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Figures carry a check date No hidden advertising Ratings we stay out of

Money and tax

All articles
Finance2026-09-177 min

Sole trader or LLC: the question is not tax, it is what you answer with

Most comparisons open with tax. Tax is the least important difference.

Finance2026-09-176 min

Ukraine's VAT threshold is a rolling twelve months, not a year

Annual income inside your group ceiling proves nothing: the VAT counter measures a different period over different operations.

Finance2026-09-158 min

Ukraine's sole-trader ceiling — and the day after you cross it

The ceiling is visible months ahead. Trouble finds the people who saw it and did nothing.

People

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People2026-09-176 min

Reservation of employees: the threshold rose to UAH 25,941 and the old figure is still everywhere

Half the sites still show UAH 21,617.50. For most enterprises that number expired sixteen days ago.

People2026-09-177 min

Employee or contractor: UAH 158k against 108k for the same take-home

The gap is large enough that the question almost always settles itself. The trouble starts afterwards.

People2026-09-177 min

Gig contract or sole trader: 10% against 6%, and who actually pays

The rates look similar until you check who carries the social contribution and who carries the risk.

Demand

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Marketing2026-09-176 min

SEO or Google Ads: not which is better, but what you are testing

Arguing which is more effective is pointless: they are tools for different jobs at different stages.

Marketing2026-09-176 min

End-to-end analytics: the one link it builds, and when it is not worth paying for

Most implementations start by choosing a platform. They should start by asking which decision you would make differently once you can see the data.

Marketing2026-09-177 min

Cost per customer, not per click: why the ads "work" and the profit does not

The most expensive report an agency can send is the one where everything is green and the account is empty.

Foreign markets

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Foreign trade2026-09-177 min

First export: the document checklist, and the date nobody counts

The most expensive mistake in a first export is not a missing document but a date nobody put in the calendar.

Foreign trade2026-09-157 min

180 days to collect export proceeds — and why your neighbour has 270

The clock starts at shipment, not at signature. Most people learn this when the bank starts asking.

Outside money

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Grants2026-09-177 min

Grant or subsidised loan: free money that costs more than borrowing

"Free" and "no strings" are not the same thing, and the difference is measurable in money.

Grants2026-09-156 min

Vlasna Sprava 2.0: up to UAH 2.5m, with three years of strings

The amounts went up noticeably. So did the cost of failing the conditions.

Operations

All articles
Operations2026-09-176 min

CRM: five signs the spreadsheet already costs more than a system

A spreadsheet does not break in one moment. It quietly gets more expensive, until someone forgets to call back the client with half a year of budget.

Contracts and inspections

All articles
Operations2026-09-177 min

Contracting a provider: seven clauses that decide who keeps the accounts and the code

A contract usually sets out in detail what the provider will do. Almost never what stays with you once they leave.

Run the numbers

Is your ad spend
paying back?

Three figures show what each unit of spend returns. It is the same arithmetic any conversation about an advertising budget should start from.

ROMI49%Every 1 UAH of spend returns 1.49 UAH of gross profit

Editorial position

Why this is
usable

Every figure is dated

Ukrainian tax ceilings track the minimum wage, settlement deadlines change by regulation mid-year, and grant terms get rewritten seasonally. So each number carries a check date and a caveat rather than the look of a permanent truth.

Ratings we stay out of

We score providers on six verifiable criteria and deliberately appear in none of the lists. Placement is not for sale. Disclosure and methodology are separate pages.

Is your case harder
than an article?

The articles describe the general mechanics. Working through your specific situation is a separate advisory practice with a fixed timeline and a document at the end. It is kept apart from the editorial side and never enters a rating.

See the practices