Why clients come
- Ads run, leads arrive, profit does not follow
- The agency reports impressions and clicks but not cost per customer
- Several channels running at once, none measured separately
- A decision is due: raise the budget or change the contractor
What the diagnostic covers
5 working days. You leave with one document — Channel map with cost per lead and cost per customer.
- Review of ad accounts and analytics for the past six months
- Spend reconciled against actual sales, not against analytics conversions
- Cost per lead and cost per customer, separately per channel
- The channels worth stopping, with the money that frees up
- Timeline
- 5 working days from access
- We need
- Ad accounts, analytics, sales data
- Deliverable
- Channel map and customer-cost model, 10–15 pages
Who this is not for
- You need someone to run the accounts day to day — that is not this
- Sales data is unavailable, which leaves cost per click and nothing more
- The business is under three months old and has no data to read
Where we stop
We take you to a decision on which channels stay and on what numbers. Daily campaign management, creative production and influencer work are outside this.
FAQ
Will you tell us the agency is underperforming?
If the numbers say so. And we will say the opposite when the channel is fine and the problem sits in how leads get handled — which happens more often than owners expect.
What if there is no sales data at all?
Then the first week goes into starting to collect it. Cost per customer built on analytics conversions is a made-up number.